Multi-chanel marketing and project management
Project managed and art directed The Dyrt’s first ever annual report on camping trends. In tandem with the PR team, created the trends we wanted to cover and wrote a series of survey questions based on this. Analyzed survey data, compiled noteworthy results and organized data into a report. Worked with brand design team to turn this report into a digital and print document.
The Dyrt’s Black
Friday Sale ︎︎︎
Created The Dyrt’s 2021 Black Friday campaign around “looking forward” and future adventures with our Brand Team. Project Managed requests for all of the campaign deliverables. This campaign was focused around a goal of selling 1,400 paid annual PRO membership, and we far exceeded that with a total of 2,058.
Social Media Management︎︎︎
Copy, content creation, and content curation
As the Marketing coordinator, I curated, wrote copy and scheduled all content for The Dyrt’s Instagram. during this time, I grew our following by 150% through consitently posting engaging content, organizing social giveaways, and resharing content from our camping community.
In the past I also created content and posts for Florence Botanicals and Cosube Surf Shop.
Editorial Writing ︎︎︎
Writing, SEO, and editorial production
As a contirbutor to The Dyrt Magazine, I pitched and was assigned articles focused around camping keywords and themes. I wrote and produced these articles and optimized them for SEO.
Concept, Design and Copy Direction
Built out email calendar based on noteworthy Holidays and seasonality.
Created content direction for each email from creating the email theme, selecting content, selecting images and proofing.